By Marianna Nash
In the past, getting signed was the ultimate goal for young artists clamoring be heard by a large audience. Not so, today. In addition to music blogs, online radio stations and social media making it easier than ever to discover new tracks, a new contender is entering the fray: fitness brands.
Take Y7, for example. The boutique exercises classes draw lots of urban millennials with a significant reputation for soundtracking every aspect of their lives. And yet, relatively few artists have taken advantage of the venue.
Cortney Harding writes in Medium: “They are mostly young, affluent, and urban — the ideal target demo to spend money on concert tickets, vinyl, and cool t-shirts. And they’re totally captive — unless traditional big gyms where everyone seems to have headphones all, folks taking a Crossfit class or doing yoga are all vibing to the same track.”
Whether you're an aspiring music maker or just curious, check out our classes created to bring a fun new afterwork hobby for all music loves.
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